Nine out of 11 of Australia’s Cannes Lions jurors from Sydney

Australia’s most respected creatives are nearly all in Sydney – or so it would seem based on an analysis of the the country’s representatives on this year’s Cannes Lions.  

The media jury – which is now one of the largest of the festival – was announced by the Lions organisers overnight. It includes Henry Tajer, the Sydney-based boss of Universal McCann, as the Australian representative on the panel.

It means that of Australia’s 11 representatives at the Cannes Lions, nine are based in Sydney, with the other two in Melbourne. The Australian jurors were announced in February, with the full juries currently being gradually revealed.

The jurors include Naomi Parry from Sydney’s Black Communications as the Australian representative on the Lions’ new PR category. And Vince Frost, boss of Frost Design in Sydney is on the still relatively new design category.

All of the jurors are respected practitioners within their specialities – and many agencies tend to have their headquarters – and therefore their most senior people – in Sydney rather than Melbourne. However, the disparity will do nothing to ease the rivaly between the two cities, with those in Melbourne claiming creative parity.

The Australian jurors:

  • Media Lions – Henry Tajer, Universal McCann, Sydney
  • Film Lions – Steve Back , ECD, Saatchi & Saatchi, Sydney
  • Press Lions – Jay Benjamin, ECD, Leo Burnett, Sydney
  • Outdoor – Matt Eastwood, ECD, DDB, Sydney
  • Direct – Gavin McLeod, CD, M&C Saatchi Sydney and Grant Rutherford, ECD, DDB Melbourne
  • Cyber – Mark Ashley-Wilson, head of interactive, Three Drunk Monkeys Sydney
  • Radio – Paul Reardon, senior copywriter, Clemenger BBDO Melbourne
  • Promo Lions – Shane Bradnick, art director, BMF, Sydney
  • Design Lions – Vince Frost, CD, Frost Design, Sydney
  • PR Lions – Naomi Parry, Black Communications, Sydney

Mumbrella has asked the Cannes Lions local representative, News Ltd, for details on the methodology for choosing local jurors, but hadn’t heard back at the time of posting.

Update: News Ltd tells Mumbrella:

“With regards selection process, the Festival undergo a balancing act to arrive at the optimum jury panel for each category, making the final jury selection after considering amongst other things the number of jurors from a single agency brand, or indeed agency Networks around the world.

“News Limited as the Australian representative is responsible for nominating three candidates in each category from which the Festival choose the Australian judges. Candidates nominated for 2009 came from both Sydney and Melbourne – and in fact other cities as well.”



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