F.Y.I.

Nine partners with music streaming service Songl

Nine Entertainment Co. has joined with online streaming service Songl.

The announcement:

Peter Wiltshire, Group Sales & Marketing Director of Nine Entertainment Co., today announced a partnership with Australia’s newest and most innovative streaming service, Songl.

“Music subscription services are changing the way we interact with music. As the demand for content continues to expand across an infinite number of mediums, our partnership with Songl provides yet another avenue for clients to be everywhere, anytime, across any medium.

“Songl provides unprecedented access to a variety of stars and music and this is only set to increase further as we incorporate the Nine Network’s stable of big television brands and personalities. There is a natural fit between Songl and our established Nine Live and Ticketek entertainment brands that we’re really excited to explore.”

Songl delivers easy access to millions of tracks and playlists created by experts and stars. With automatic synching across online, social, iphone, android and ipad, Songl provides the ultimate music streaming experience.

On the partnership, Digital Music Distribution (DMD) CEO Mark Shaw said “We’re incredibly excited to bring the Nine Entertainment Co. and Songl partnership to life and maximise the multi-platform nature of both brands, to only further enhance what we believe is the ultimate user experience in the music streaming space. Songl is designed for Australians, is simple and intuitive to use, and will change the way you interact with music. Nine Entertainment Co.’s assets and personalities are the perfect addition to Songl’s existing behind the scenes expertise and artist collaborations.”

Nine Network entertainment editor Richard Wilkins said “Technology continues to make music more accessible and easier to enjoy, anywhere and at any time. Owned and developed in Australia, Songl is a great vehicle for Aussie artists to get their music heard and shared, which is not only great for our local industry but also for fans of music. Creating and sharing song lists gives a great insight into people and their passions and I’m looking forward to sharing my favourites.”

Source: Nine press release

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