‘Think HQ is better equipped than ever’: Change agency makes strategic acquisition
Positive change institution, Think HQ, has acquired a prolific advertising agency skilled in multicultural engagement and strategic storytelling.
Boasting more than 30 years of experience in helping brands cement their standing within the cultural landscape, LOUD Communications (LOUD) is set to be incorporated into Think HQ’s umbrella, growing the latter’s Sydney presence and adding a second integration to its belt focusing on engagement and multiculturalism – the first was its acquisition of communications consultancy, CultureVerse, in 2019.
“We are thrilled to welcome Lorraine Jokovic and her fabulous team from LOUD into the Think HQ family,” said Think HQ managing director and founder, Jen Sharpe.
“This acquisition is testament to Think HQ’s strategic growth, further boosting our Sydney presence and enhancing our creative and commercial offering.
“LOUD’s strong client base and commercial creative smarts are a perfect fit for the Think HQ team, and together will drive our growth with new commercial clients.
“Think HQ’s unique integrated offering to reach all Australians will be supercharged with our new team members.”
Think HQ – Sydney Team
The business move will see LOUD’s chief executive officer, Lorraine Jokovic, wrap up her close-to-30-year stint in the role, and become Think HQ’s general manager for Sydney.
Jokovic expressed her excitement at the future possibilities and capabilities such an acquisition can offer her team and brands.
“This is a genuinely exciting time for both agencies, and I’m thrilled to be heading up the Think HQ team in Sydney,” Jokovic enthused.
“LOUD has always been about making brands heard and helping them find their place in competitive markets. As part of Think HQ, with its integrated approach and commitment to positive social impact, we have the capability to do even bigger and better things together.”
Sharpe added: “By bringing LOUD into the Think HQ family, we’ve really cemented our unique position as a truly integrated, one-stop-shop agency that engages with all communities in Australia – and creates awesome campaigns with them.
“With a team of 100 super-smart people that reflect the audiences we speak to and the communities we work with, Think HQ is better equipped than ever to create and deliver campaigns that no other agency can.”
The acquisition is another strategic move Think HQ has made in 2024. The company made headlines in late August for officially securing a B Corp Certification and becoming one of “the largest Australian-owned and headquartered agencies” to complete such a feat.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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