Nine to broadcast State of Origin in 3D

The Nine Network has revealed this year’s State of Origin series will be the first Australian sporting event to be broadcast in 3D on a free-to-air network.  

A trial broadcast licence will use spectrum temporarily allocated by the Federal Government and made available to 3D TV sets in Sydney.

The broadcast will encompass all three State of Origin matches between NSW and Queensland, commencing from the first match in Sydney on May 26.

Nine CEO, David Gyngell, said the project was made possible through a collaborative effort with Gerry Harvey, of long-term rugby league partner Harvey Norman, the NRL and the ARL, and the Communications Minister Stephen Conroy.

Gyngell said: “It’s early days of course because the technology is still developing, and its availability to consumers right now is limited. But 3D is about to arrive with a bang across the world.”

Nine is working with the Australian Communications and Media Authority and transmission service providers to extend this broadcast beyond Sydney into other capital city markets.

The move comes ahead of the 3D broadcast of the FIFA World Cup.

Meanwhile, Samsung has launched a major marketing campaign to promote the launch of its 3D TV range in Australia.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.