Nine to broadcast State of Origin in 3D
The Nine Network has revealed this year’s State of Origin series will be the first Australian sporting event to be broadcast in 3D on a free-to-air network.
A trial broadcast licence will use spectrum temporarily allocated by the Federal Government and made available to 3D TV sets in Sydney.
The broadcast will encompass all three State of Origin matches between NSW and Queensland, commencing from the first match in Sydney on May 26.
Nine CEO, David Gyngell, said the project was made possible through a collaborative effort with Gerry Harvey, of long-term rugby league partner Harvey Norman, the NRL and the ARL, and the Communications Minister Stephen Conroy.
Gyngell said: “It’s early days of course because the technology is still developing, and its availability to consumers right now is limited. But 3D is about to arrive with a bang across the world.”
Nine is working with the Australian Communications and Media Authority and transmission service providers to extend this broadcast beyond Sydney into other capital city markets.
The move comes ahead of the 3D broadcast of the FIFA World Cup.
Meanwhile, Samsung has launched a major marketing campaign to promote the launch of its 3D TV range in Australia.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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This is cool. But how many 3D TV’s are out there?
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Content will drive need Reevesy.
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Harvey Norman have the Samsung 3D TV’s in store now. Saw a demo on Saturday and it was amazing. It looks like Sony and Panasonic are playing catch-up. No 3D TV’s in store from either of them.
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If you read the health warnings NRL and 3D could be a dangerous combination. Samsung specifically warn you not to consume alcohol whilst watching 3D television. How many people will be drinking cordial whilst watching the state of origin do you think?
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In January this year, Sky in the UK launched their 3D Channel in pubs. It was the first broadcaster in Europe to air a 3D sporting event showing a Manchester United vs Arsenal game in nine pubs across London, Manchester, Cardiff, Edinburgh and Dublin. No reports of any problems…..just Arsenal supporters drowning their sorrows.
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Looks like Mr Rudd has a new srtimulus package
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Surely there’s something more exciting than sport to showcase 3D. I’m not suddenly a sport fan because it’s 3D.
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https://www.youtube.com/watch?v=bc-AY4w_VEQ
Check this link out….it is Gerry Harvey describing just how great sport is on 3DTV.
When I saw it on a 3D TV last weekend it was sensational. It changes the way you view sport. Sure, Gerry is going to flog more than a few 3D TV’s but the experience is huge and would even make a game of boring test cricket look a whole lot better.
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Still smells a bit gimmicky to me, but I guess time will tell. Fighting over the remote will take a back seat to fighting over the one optimal seat in the lounge room…
“Aww Dad – you sat there last night!”
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