News

Nine wins the night but Ten’s Masterchef Australia dominates the demographics

Nine managed a main channel share lead of 22.1% last night, with the help of a strong 6pm news bulletin and Ninja Warrior Australia.

Despite Australian Ninja Warriror’s performance, which is down on last year, the program still delivered strong enough numbers to win the evening, beating Seven’s share of 19.4% and Ten’s 13.4% share. ABC and SBS’ shares were 10.6% and 5.5%.

At 7:30pm, the most watched program of the evening was Australian Ninja Warrior, with 851,000 viewers. The show beat Ten’s Masterchef Australia as well as House Rules. But Masterchef Australia, which had a metro audience of 821,000, led the 16-39 and 25-54 key ad demographics. Ninja Warrior took out the 18-49s.

Meanwhile, House Rules dipped below 700,000 yesterday evening, to a metro audience of 692,000.

Later in the evening, Ten’s Shark Tank was the most popular show in its time slot, with 489,000 viewers. Seven’s Interview managed 483,000 metro viewers and Buying Blind, which ran on Nine, had a metro audience of 438,000 metro viewers.

Tuesday’s news programs was dominated by Seven, with 1.073m viewers across five metro cities watching the 6pm bulletin. That number was just 1,000 viewers ahead of Nine, which had a total of 1.072m tuning into the news.

ABC’s most popular show for the evening was its news bulletin, with 778,000 metro viewers. Among the multi-channels, 7mate’s Outback Truckers achieved the highest audience figure, with 189,000 viewers.

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