News

Nine wins the ratings week as The Block demolishes the demographics

The Block once again drove Nine’s ratings to give put the network ahead on all key measures including total audience and demographics in this week’s ratings.

With the home renovation show recording 1,155,000 metro viewers for the Sunday night episode, the network recorded a 19.8% audience share for its main channel and 28.9% for the entire network. Rival Seven’s shares were 18.7% and 28.2%.

The Block’s apartment challenge saw the renovation show easily win the week

Ten lagged the ABC for the week, attracting 11.3% against the government broadcaster’s 13.4% main channel share. In network share, the ABC took 18.7% of the audience over Ten’s 16.8%. SBS took 5.1% main channel share 7.4% of the audience across its network.

While Ten’s performance overall was poor – on Saturday its network share was below 10% and main channel was a measly 4.9, only just beating SBS – Have you been paying attention? Gogglebox and the Bachelorette all managed to make the top ten shows for the week in the key demographic groups, albeit well behind The Block which easily won each category.

For Seven, the week’s big drivers for the week were its news shows however All Together Now – The 100, did make the top ten shows for the 16-39 viewer demographic with 154,000 tuning in, putting it behind Ten’s Blind date’s 165,000 viewers. The Monday night relaunch of Ten’s dating show only managed to attract a total of 487,000 viewers.

So far this year Seven has won 29 of the 34 ratings weeks with year-to-date total audience network share of 30.5%, excluding the week of the Commonwealth Games which saw the network grab 42.2% of the audience.

Seven’s figures put them slightly ahead of Nine which holds a share of 27.5% for the year. Ten has 17.4% while the ABC and SBS have 16.8% and 7.7% respectively.

The graphs and tables below are provided by Nine based on OzTAM data. They include only information on the commercial free-to-air networks Seven, Nine and Ten, and exclude SBS and ABC, hence the differences between the data below and the reported figures above.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.