An incredibly tight Friday night sees Nine and Seven tie for most-watched network

A big Friday night in the multi-channels has tied Nine and Seven on network audience share with both holding 33.3%, despite Nine holding the title of most-watched channel with 21.9% and most-watched multi-channel with 9Gem’s 6.6%.

The tie comes after the night was mainly dedicated to sport and news. 623,000 metro viewers tuned in to both Nine and 9Gem to catch session one of day three of the Ashes second test, making it the most popular sporting event on free to air, while Seven held the most-watched program in Seven News which delivered 843,000 metro viewers.

A wet day in London meant only one session of cricket was played, which led to viewers dropping off for the later sessions, before Nine switched to alternative viewing. Nine also aired the NRL match between the Brisbane Broncos and the Penrith Panthers in Sydney and Brisbane on Friday night, with 345,000 metro viewers tuning in to watch the Broncos top the Panthers 24 – 12.

Seven’s sports offering for the evening was the AFL, where Melbourne Demons took on the Sydney Swans. 358,000 metro viewers tuned in to watch the Swans win 95 to 42 on Seven in Melbourne and Adelaide and 7Mate in all other markets.

The Living Room was the most-watched program for Ten with 413,000 metro viewers, and ABC News was the top for the ABC, bringing in 561,000.

In the key advertising demographics it was Nine that performed best, taking the top spot in the 18-49s and 25-54s with the Ashes session one. In the younger demographic that was followed by Nine News, while Seven News took second spot in the older.

Beyond Nine in the channel audience shares, Seven held 20.6%, Ten 9.3% and ABC 8.2%. Ten held a 14.5% network share and ABC 12.3%.


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