Ninemsn launches travel website Elsewhere in partnership with Flight Centre
Ninemsn has launched a new travel website, Ninemsn Elsewhere, in partnership with Flight Centre.
It is the fifth lifestyle website Ninemsn has launched since revamping in April last year, with the media company launching a homes website in November and Honey, Pickle and Coach in April last year.
Ninemsn says Elsewhere’s point of difference is that the audience is at the core of the travel experience, with the site focused on superior guides content from cities around the world.
Alex Parsons, Nine’s chief digital and marketing officer, said in a statement: “We’ve been on a great journey over the last year in publishing our new lifestyle titles, and ninemsn Elsewhere is another great site to add to this slate.
“We are extremely happy to be partnering with Flight Centre, one of the most recognised travel brands in the Australian market. Working closely with them has enabled us to build a world-class travel site that reflects the way Australians like to travel now.”
Each of the 55 cities launching the site has a regular contributor, a local who lives in the heart of that city, keeping users up to date with the latest eats, stays and things to do.
Darren Wright, Flight Centre’s general manager, said in a statement: “We are excited about our partnership with Elsewhere and the opportunity it presents to surface amazing travel deals to an engaged audience through our integrated presence on the site that sees Flight Centre powering the comprehensive travel search and booking functionality.
“Our partnership speaks to our continued strategy of seeking new opportunities to reach a relevant audience and support our travel industry partners through an innovative involvement with Australia’s newest travel website.”
The site is being edited by Amy Nelmes, who has worked at Ninemsn for the past three years.
In a statement she said: “We wanted a travel site which reflected the way travel is changing. We live a fast-paced life, with the world at our fingertips through social media. Elsewhere’s focus is cities, as many of us will pass through one each time we take a trip, and we are launching with almost 60, with a local contributor in each one.
“Our contributors are journalists, influential bloggers and photographers who live in that city and know what is hot right now – the latest food trends, hotel openings, and what to avoid.”
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Not sure this is what the research meant when it said ninemsn’s audience was elsewhere…..
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