NineMSN restructures, new role for marketing director Alex Parsons

New role: Parsons

NineMSN has announced an internal restructure which sees the marketing director, CTO and CFO shift roles.

The changes follow the integration of NineMSN into the Microsoft Media Network, which has led to the creation of four new divisions – audience, advertising, data and operation.

Director of marketing and MSN products Alex Parsons will now head NineMSN’s audience team as MD. He’ll run the company’s content, creative, marketing and product teams including ninemsn, Bing, and Windows Live.

CTO Richard McLaren will move to the role of chief data and technology officer, with responsbility for advertising technologies.

Alex Stewart, currently CFO, will shift to COO.

NineMSN CEO Mark Britt said: “Today marks the beginning of an incredibly exciting evolutionary step for ninemsn, as we begin to implement improvements and modernisation strategies to our business, enabling us to maintain our leadership and stay ahead of the pack.”

“Central to this are the appointments of Alex Parsons, Richard McLaren and Alex Stewart, who will be instrumental in the roll out and adoption of our vision for the future. I congratulate them all and look forward to shaping our future together.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.