Nine’s 9Honey Parenting launches in re-branded vertical

Women’s lifestyle network 9Honey has today launched a editorial offering for parents and soon-to-be parents, with the addition of the 9Honey Parenting vertical.

In a natural evolution, 9Honey Mums, Essential Kids and Essential Baby will all be re-branded into one vibrant site, 9Honey Parenting. 9Honey Parenting is live now on

To coincide with the re-brand, 9Honey Parenting will feature exclusive columns by actress and mum-of-two Tammin Sursok; dad-of-two and reality TV star Matty Johnson, and motivational speaker, author and mum of two, Turia Pitt.

The rejuvenated vertical will also feature video content and expand on the editorial offering previously seen on 9Honey Mums, Essential Kids and Essential Baby.

Nine digital editorial director, Kerri Elstub, said the new addition to the family will fill a gap in the market.

“9Honey Parenting will cover every age and every stage of the parenting journey,” she said. “Consider us your virtual parenting group! Whether you’re trying to figure out what pram to buy, how to navigate the transition back to school after lockdown or getting your teen to do more than grunt at you.

“In our launch week we’ll have exclusive interviews with Erin Molan, Peter Overton and Sylvia Jeffreys. Plus, expert advice, videos and consumer buying guides.”

Sursok said: “To be given an opportunity to be part of Nine as a columnist is an honour and a dream come true. My hope is that through writing we can all connect as mothers, families and individuals – the role of a parent can sometimes be isolating and by sharing our stories we can all feel seen. Thank you for having me on board.”

According to Nielsen Digital Media Ratings, August 2021, 9Honey is Australia’s #1 women’s lifestyle network for average time spent by users, with audiences spending more time per person on the network than competitors.


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