Nine’s Big Bang Theory a hit among younger viewers

Tim Burrowes

March 30, 2010 10:17

US comedy The Big Bang Theory is proving to be a hit among younger viewers for the Nine Network, despite the broadcast of a repeat episode last night during the official off ratings Easter period.

The program, which shares the same executive producer as Two and a Half Men – another hit show on Nine, led among 16-39s and 18-49s, according to preliminary overnight OzTam data in the main metro markets.

It’s taken over from Seven’s My Kitchen Rules following its finale last week. The cooking show proved popular among younger audiences in its Monday and Tuesday night time slots.

Meanwhile last night, Ten’s The Biggest Loser: Couples rated below The Big Bang Theory and Two and Half Men in both total people and the younger demographics.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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6 COMMENTS

Chris A 30 Mar 10

In terms of total viewers, Seven News and Today Tonight led the night with 1.39 million and 1.333m…

Interesting stats… How do OzTam get them?

🙂

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C K Cash 30 Mar 10

Unfunny rubbish…shows you that the youth of Aus are idiots

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Anonymous 30 Mar 10

The true idiots are the 1.39 and 1.333 million watching 7 News and Today Tonight and the others watching Nine’s equivalents.

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Kitkat 31 Mar 10

Big bang hilarious, even the repeats!!!!!!!!!!!!!!

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Anon 3 Apr 10

Chris A, they have a very large ChookLotto wheel which they spin each morning.

Brad 8 Apr 10

Big bang is without doubt the 2nd best show on free to air at the moment, 1st is Top Gear of course. But then again I am not part of the youth market so what would I know.

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