Nine’s Good Food refreshes digital presence
Nine Entertainment Co’s lifestyle brand Good Food has relaunched digitally with refreshed tech and product features alongside new editorial content.
On the content front, ten new columns will be rolled out in the coming weeks including that from Nagi Maehashi (RecipeTin Eats), whose new column, the SOS Series, will focus on quick and cheap recipes. Chef Curtis Stone will write for a new regular column, Classics with Curtis.
L-R: Nagi Maehashi, Curtis Stone and Adam Liaw
Meanwhile, existing columnists including Adam Liaw and former MasterChef winner Emelia Jackson will have new regular series.
New tech features include an enhanced recipe section, allowing readers to save, comment and connect with each other, with improved navigation that will direct readers to localised restaurant and bar reviews.
Goodfood.com.au will be fully integrated into the websites of other Nine mastheads: The Sydney Morning Herald, The Age, Brisbane Times and WAtoday.
Good Food’s integration with SMH
Executive editor of the above four mastheads, Tory Maguire, said: “Good Food is Australia’s most prestigious publisher of news, reviews and recipes and is one of the most-loved sections of The Sydney Morning Herald and The Age. By bringing it home where it belongs, on the websites of our mastheads, we’re giving our subscribers more value than ever before, and all Good Food readers a bigger, brighter and more delicious food experience.”
Director of sales total publishing, Jo Clasby, said: “A credible and much-loved brand like Good Food, that spans across print, TV, events, the Good Food Guide and now a new interactive digital platform, is the perfect environment for brands to align with to ensure they target audiences with an enviable scale and reach.”
The print magazine component of Good Food was launched in 2019. It is inserted into the Sydney Morning Herald and The Age on the first Friday of each month, in addition to the regular Tuesday newsprint Good Food section.
