Hamish and Andy star in latest Subway campaign
Subway ANZ has teamed up with Hamish and Andy to remind consumers that ‘Bigger-er’ is better, when it comes to sandwiches.
The tongue in cheek spot plays out a conversation between a Subway footlong and a burger, with voiceover from comedy duo Hamish Blake and Andy Lee.
The concept is intended to demonstrate the size-value for money in the Subway footlong, as shoppers are increasingly aware of the rising cpsts, and trend of shrinking product size.
‘Bigger-er’ was created in partnership with Public Groupe bespoke agency TeamFresh, with the campaign set to leverage premium OOH formats at Martin Place train station in Sydney, and Wellington Underpass in New Zealand next month.
Subway ANZ head of marketing, Rodica Titeica, said: “With cost-of-living pressures increasing, we know just how important ‘value for money’ is. That’s why the iconic Subway Footlong continues to represent indisputable value that is not only convenient but also a guilt-free, better-for-you food option.”
Publicis Worldwide associate creative director, Ash Kennedy, said: “The size of a Subway Footlong is no joke, and there was no one better than Hamish and Andy to bring some of their competitive banter to our burger and Footlong characters. Even though the visuals do so much of the talking, the iconic voices of Hamish and Andy are masters when it comes to friendly rivalry – and ruffling some feathers (or lettuce).”
The campaign rolls out across TV, OOH, Spotify and digital.
Credits
Subway: Rodica Titeica, Ben Miles, Jess Holmes, Adrienne Steiner
Creative: Ryan Petie, David Schaak, Ash Kennedy, Andrew Leftley, Chelsea Parks
Strategy: Mike Redfern
Production: Vicki Lee, Natalie Mitchell, Amber Lawrence
Client Service: Jude Johannesen, Maddie Laube, Crystal Davis
Media: Kate Lippett, Emma Batch
Production: HAPPY Film, Rosco Audio, Chop Shop Post
Director: Miles Murphy
Photography: Jason Starr, Compadre
Voiceover: Hamish Blake and Andy Lee
Got a tip?
topics
Andy Lee
Ash Kennedy
Hamish and Andy
Hamish Blake
Publicis Team Fresh
Publicis Worldwide
Rodica Titeica
Subway
Have your say