Nine’s MAFS finale drops almost 500,000 from previous year, delivers 1.478m metro viewers

Married at First Sight wrapped its 2020 season on Sunday night, dropping almost half a million metro viewers from the previous year, delivering 1.478m compared to 2019’s 1.968m.

Nationally, 1.951m viewers tuned in, down from 2.611m last year.

Nine won Sunday night easily, buoyed by Married At First Sight’s finale which dropped half a million viewers from 2019

The show was still the most-watched with metro viewers for the night, although Seven News overtook it nationally, delivering 1.956m viewers (1.305m metro viewers). Nine News delivered 1.760 national viewers and 1.320m metro.

Against MAFS, Seven aired 7News Investigates: The Ruby Princess – a documentary on the cruise ship which docked in Sydney and allowed passengers to return to their homes without restrictions, resulting in a large spread of coronavirus (COVID-19) – with 834,000 metro viewers tuning in and 1.320m nationally. It was followed by The Greatest Showman which brought in 303,000 metro viewers.

Ten’s Jamie Oliver: Keep Cooking and Carry On brought in 316,000 metro viewers, followed by Homefest: James Corden’s Late Late Show Special which delivered 188,000.

ABC’s Grand Designs New Zealand brought in 544,000 metro viewers and Stateless delivered 469,000.

MAFS dominated the key advertising demographics of 16-39s, 18-49s and 25-54s, holding the top spot in all three, followed by 60 Minutes which brought in 1.102m metro viewers overall, it s highest rating since 2015.

Nine secured a 31.5% audience share for its primary channel and 38.5% as a network. For the first time, 9Rush was reflected in the shares, holding 0.8% – the channel was measured from 7pm onwards only.

Ten slipped to fourth spot for the night overall, holding a channel share of 6.8% and a network share of 11.7%. Seven nipped second spot with 18.2% and 26.5% as a network, and ABC 11.2% and 16.7% as a network. Overall, the most-watched multi-channel was 7mate with 4.0%.


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