Ogilvy adds Uncle Tobys’ masterbrand and cereals to its remit
Nestle has expanded Ogilvy’s remit with Uncle Tobys, appointing the agency to its masterbrand and cereals.
Ogilvy has been working with Uncle Tobys for 15 years on its snacks range. The cereals portfolio includes the brands Traditional Oats, Oat Sachets, Plus and Breakfast Bakes.
Ogilvy has added Uncle Tobys masterbrand to its remit
The appointment follows a competitive pitch, and work will begin on the account immediately.
Ogilvy CEO, David Fox, said: “We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past 15 years. We are now equally excited to use that experience in developing the new masterbrand positioning for one of Australia’s truly iconic brands.”
CPW head of marketing Michelle Katz, commented: “We are thrilled to be working with Ogilvy, and with the team now partnering with us across the entire Uncle Tobys brand we are excited about the future for this iconic Aussie brand.”
It’s not an ‘iconic Aussie brand’ – may like it to be perceived that way, but the USA and Switzerland HQ of General Mills and Nestle
ain’t Australian locations….
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@Checkthebrief – Check yourself. Of course it’s an iconic Australian brand. It was created here and only exists here, the fact that it was subsequently bought by an International company is irrelevant.
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