Nine’s Married at First Sight edges out Seven’s My Kitchen Rules on first official ratings night
The Sunday reality television competition tightened last night, with Nine’s Married at First Sight scraping a win over Seven’s My Kitchen Rules for the first time this year.
Married at First Sight finished with a metro audience of 1.163m, while My Kitchen Rules averaged 1.162m metro viewers.
Nationally, My Kitchen Rules beat Married at First Sight with audiences of 1.717m and 1.578m.
Nationally Married at First Sight pulled its best audience yet with an average audience of 1.578m (5 City: 1.163m / Regional: 415,000) #MAFS pic.twitter.com/trvyp7qkpO
— Nine Comms (@9Comms) February 11, 2018
So far this year, My Kitchen Rules has dominated OzTAM’s overnight preliminary ratings. Nine’s Married at First Sight win comes on the first night of the officially OzTam ratings period.
The biggest audience for Nine’s reality show came from the 25-54s, which had 605,000 tune in. Married at First Sight also topped the other two key advertising demographics (16-39s and 18-49s).
Meanwhile, Ten’s I’m A Celebrity, Get Me Out of Here! elimination episode attracted 651,000 metro viewers.
The long awaited premiere of Nine’s Underbelly: Chopper achieved 903,000 metro viewers in the later time slot, dominating in total audience and the 18-49 and 25-54 demographics.
But it couldn’t beat night two of Seven’s Pyeongchang 2018 Winter Olympic Games. The coverage, which ran over the entire Seven Network, attracted 1.040m. Seven’s daytime coverage pulled in 636,000 across the five metro cities while is late coverage managed 567,000.
The 6pm news battle saw Seven beat Nine, with metro audiences of 1.117m and 960,000 respectively.
ABC News Sunday – the most watched program for the national broadcaster – captured 655,000 metro cities. Ten’s The Project 7pm had a metro audience of 390,000.
Despite Nine’s reality ratings win, Seven still managed to win the night with its main channel share at 28.7%. Nine’s share was 23.7%. ABC finished with an 11.5% while Ten’s share fell below 10% to 8.3%. SBS’ share was 3.1%.
Last night Seven Network’s total share was 39.9%. According to Seven, this was the largest share by any network on a ratings period’s first night.
topics
ABC
I'm a celebrity...get me out of here
Married at First Sight
My Kitchen Rules
Nine
OzTam
Pyeongchang Winter Olympics
SBS
Seven
Ten
Olympic coverage “over the entire Seven Network” except 7Two, 7flix and most of 7Mate.
User ID not verified.
This may be good news for the programmers, the people involved with the production and the television executives concerned, but it is another black mark on the quality and responsibility of Australian television broadcasting.
This kind of Schlock ( actually drek) should have an audience, but to top the ratings, with MKR a very close second, is nothing short of a major negative reflection upon television production in this country, where the mere weight of numbers is everything, and the only thing the networks are striving for. Television excellence, and its effect upon the Australian people, should be based upon so much more that this mindless twaddle.
User ID not verified.