TAC out-of-home campaign warns drivers of upcoming drug tests

February 12, 2018 10:16

The Transport Accident Commision has launched a new campaign alerting drivers when the next drug tests will be conducted.

Created by Dentsu Aegis Network’s Posterscope, the campaign informs drivers of when drug tests could be taking place and aims to remind drivers they could be conducted at any time.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

1 COMMENTS

Ryan 12 Feb 18

Errrr???? Isn’t the point of Random Drug Testing, that it is in fact random? Publicly advertising when you’re planning on conducting the tests really diminishes the surprise factor.

User ID not verified.