Nine’s Michael Stephenson gives Total TV update; announces key promotion

Nine Entertainment Co.’s chief sales officer, Michael Stephenson has made a staff announcement on the update of Total TV, whilst also making a key promotion.

In an email addressed to staff on Wednesday, Stephenson said: “Over the last 12 months the company had built upon its leadership in the metro TV market, and maintained dominance in the BOVID market.

Michael Stephenosn

“We have built upon our leadership in the metro TV market, maintained our dominance in the BVOD market, begun to accelerate into the digital video market and importantly we have aligned the WIN regional sales teams with our Nine sales teams in each market to deliver excellent commercial results.

“The combination of greater alignment, amazing trade marketing initiatives, big ideas created by powered specifically for regional campaigns, and a focus on premium integrated revenue into sport and entertainment is delivering outstanding results. A huge congrats to everyone for our May regional TV share, a 38.7% share, our highest share result since 2011. I have no doubt we will be number 1 in revenue very soon.”

In addition to the company update, Stephenson shared that WIN has promoted Nathan Patrick to commercial director – Regional TV.

“Nathan is an outstanding member of the WIN team and, having spent the past six years as WIN’s Sydney sales director, there is no one better placed to help take the WIN sales team to the next level. Nathan will work closely with Richard Hunwick, director of sales – Total TV to deliver our Total TV plan,” said Stephenson.

Nine is currently preparing to align both regional and metro TV GBM’s along with their teams, alongside Nine’s sales team with leadership and guidance from Group Business Directors in each market and Patrick on a national basis.

In February, Nine appointed a new national sales team under Total Television, Total Audio, and Total Publishing as it accelerates towards its digital future.

As TV and radio content is increasingly consumed live, via a live stream and on-demand with news media consumed across both print and digital platforms, Nine said it’s now positioned to help brands maximise their reach across its breadth of assets.


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