Nine’s The Big Ideas Store pop-up returns for third year, this time in a virtual format

Nine’s The Big Ideas Store pop-up is set to return for its third year on July 7. This year, the initiative will be entirely online.

Replacing the traditional physical pop-up stores in Sydney and Melbourne, the virtual store will showcase Nine’s marketing solutions division Powered with a series of virtual events, workshops, insights studies and speakers.

Nine’s director of Powered, Liana Dubois, said Nine has more to offer this year than ever before.

“Since The Big Ideas Store in 2019, Powered has evolved and taken shape around the core functions of strategy, insights and effectiveness, content partnerships and also our Creative Studios – which we are best able to leverage to help clients achieve their big ideas and make them famous,” Dubois said.

“This year we are showcasing that evolution and the opportunities through our incredible radio brands like 2GB, 3AW, 4BC and 6PR, our trusted publishing brands of The Sydney Morning Herald, The Age and The Australian Financial Review and of course via 9Now, and the marketing megaphone that is Channel Nine.”

The Big Ideas Store has been designed to showcase what marketers can do with Nine’s ever-expanding portfolio, connect brands with “ready-to-wear” integration ideas, and stimulate marketers’ minds with a two-week schedule of virtual events.

Sessions will include talent panels with Ben Fordham and Allison Langdon, insights with Russel Howcroft and Effie Zahos, quizzes, yoga and more.

New research will be launched, in partnership with the human and cultural strategy team of FiftyFive5, as part of the Powered by Nine Cultural Conversation Series. The latest edition explores the rise of echo chambers in Australia and their impact on society, media and brands, while a second study will examine the rise of fandoms and how brands can leverage the halo effect of mainstream and challenger fandoms.

The Big Ideas Store will also host client and content sessions aimed at inspiring marketers to embrace the creativity at their core, be brave in their marketing endeavours, and think big for year of growth ahead.

“The Big Ideas Store celebrates big marketing moments,” Dubois said.

“The next two weeks are about embracing the impact on business that the art of marketing delivers. Each session brings together a top lineup of big thinkers and familiar faces alongside marketing experts. It’s two weeks of inspiration to help you make clever marketing decisions and realise your big ideas.”


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