Nissan Australia appoints Mood Media to its customer experience account

June 20, 2019 9:24

Nissan Australia has appointed Mood Media to manage its customer experience account.

The agency will be charged with creating a consistent branded atmosphere across all Australian dealerships involving radio and digital screens.

Mood Media will be working on improving the customer experience

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

cx Michael Carydias Mood Media Nissan Nissan Australia Steve Hughes

1 COMMENTS

Trevor 20 Jun 19

This is a press release from someone that has never been in a dealership. If one more Nissan gets solved as the result of this initiative I’d be surprised.

The modern day consumer makes all the decisions at home and turns up at one dealer – actually it is 1.4 dealer visits – down from 4 or 5. If the customer was at the heart of everything they do they would work at reducing the time it takes to purchase a car to under 30 minutes and they would keep the likes of Mood well away from the experience.

They have no clue.

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