Nissan Australia appoints Mood Media to its customer experience account

Nissan Australia has appointed Mood Media to manage its customer experience account.

The agency will be charged with creating a consistent branded atmosphere across all Australian dealerships involving radio and digital screens.


Mood Media will be working on improving the customer experience

Nissan Radio will feature bespoke playlists which have been selected to reflect the brand and shape the browsing environment. Nissan advertisements that will run on the radio network will be controlled by the head office and distributed to dealerships nationally.

The second stage will involve introducing touch screens to all dealerships which will enable consumers to compare the features of different models and send themselves catalogues. Nissan will also be able to collect data from the screens to track customers’ buying processes.

Steve Hughes, managing director of Mood Media Australia, said in a statement: “Consumers aren’t just buying a car when they are in a dealership; they’re buying an experience and they are demanding it with their feet. Effective experiential design engages the customer on as many levels as possible, and music, interactive screens, and digital signage are all elements of the engagement.

“Mood’s digital sight and sound solutions will provide brand consistency, up-to-date content, and an integrated experience for Nissan’s customers. Our solutions will provide simplicity and a sleek, clean, paper-free environment to Nissan showrooms across the country.”

Nissan Australia general manager of customer experience, Michael Carydias said: “The customer is at the heart of everything that Nissan does, and our partnership with Mood Media ensures they will have the very best dealership experience.

“Mood Media has supported our unique requirements and provides the scale, proactive monitoring, and ongoing support to make this a smooth rollout. Its attention to detail and approach will also ensure consistency across the network. And as we continue to innovate with electric vehicles and Nissan Intelligent Mobility, our showrooms will now reflect these advances.”


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