Bohemia appoints Esteban Martinez as performance director

Bohemia has named Esteban Martinez as performance director, which will see him lead a team across the Sydney and Melbourne offices.

Martinez joins from 303 Mullen Lowe, where he was digital marketing director. Previously, he served as a search engine marketing director at Salmat.


“Esteban is a phenomenal talent. He’s as smart as a whip, brings a library’s worth of knowledge and really cares for the work, his people and the long-term health of our industry,” said partner James Collier.

Martinez said of his appointment: “I’m thrilled to have joined Bohemia. With the rise of digital media, customer retention and acquisition is more important than ever.

“My obsession with growth and audience data is matched by the team at Bohemia which makes this a great fit. Together we will exceed our clients’ business objectives.”

Earlier this week, Bohemia promoted Theo Zisoglou to the role of general manager.


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