Nissan and Aegis Media has extended its branded radio show on Southern Cross Austereo’s Today Network, Nissan Micrascope.
The weekly show which airs every Friday at 3pm nationally aims to appeal to young women.
The city-specific show aims to highlight the best bits of the five metro markets.
Accompanying the show, which carries the tag ‘In sync with your city” is an online hub offering “the coolest places to eat, shop and play.”
According to 2012’s fourth Nielsen survey, the Friday 3-4pm time slot reaches 1.1m listeners.
Cathy Thomas, Southern Cross Austereo national sales director said: “This is a perfect example of how SCA create bespoke ideas that connect with our listeners and in this case Nissan Micra’s customers. We love working with Aegis and Nissan. They believe in our ability and have entrusted us to execute many a successful partnership, this is one of the most exciting given it is seamlessly integrated with our on-air and online content.”
Aegis Media’s Nat Kean said: “We partnered with Southern Cross Austereo to create something unique that appealed to our target demographic for the Nissan Micra. SCA’s ability to integrate branded content, online and social along with the highest radio listening audience made the Nissan MicraScope Show on the Today Network a clear choice for us. The campaign is delivering compelling content that lives & grows beyond the 3pm hour itself, encouraging engagement and ongoing dialogue with our core target.”