Nissan tasks drivers to explore Australia’s many landscapes

March 12, 2021 4:41

Nissan is the latest auto brand to tap into Australian’s desire for an escape, illustrating how the new Navara can take drivers across all of the country’s many landscapes.

The campaign is the latest in an influx of marketing from the automotive sector. This week saw Subaru launch new work from The Works. The last couple of months has seen campaigns from Toyota, Hyundai, Kia, and Ford.

Vehicle sales were up in December with the Federal Chamber of Automotive Industries recording 95,652 sales for the month, up by 13.5% compared to December 2019. In 2020 a total of 916,968 vehicles were sold, down by 13.7% on the previous year. Light commercial vehicles, including dual cab utes like the Nissan Navara, accounted for 22.4% of sales.

The new ad for the Navara, set to Wolfmother’s ‘Joker and the Thief’, comes from Nissan United, the integrated global agency partnership between Omnicom’s TBWA and OMG.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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