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BBDO Australia unveils next chapter of Ford’s ‘Live the Ranger Life’ campaign

February 9, 2021 10:37

Ford has launched the next chapter of its ‘Live the Ranger Life’ campaign, first created in partnership with BBDO Australia in 2019.

The new work celebrates updates to two popular models of the Ford Ranger, the 2021 Wildtrack X and the FX4 MAX, and launches off the back of the Ford Ranger being named Australia’s best selling 4×4 in 2020.

The new chapter of the ‘Live the Ranger Life’ platform is led with two films, each cheekily showing off the capabilities of the Ford Ranger when taken off-road by tapping into the imagination of potential future owners.

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics
BBDO Australia Clemenger BBDO Clemenger BBDO Australia Daniella Winter Ford ford ranger Live the Ranger Life Ranger
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