‘No negative stereotypes’ in campaign for Victorian Seniors Festival
Melbourne-based 50-plus marketing specialist Evergreen has launched a campaign to promote the 2011 Victorian Seniors Festival.
The focal point of the campaign is a 116-page program, with 300,000 copies to be distributed at Coles supermarkets in Victoria, 84 participating local councils and numerous seniors and community groups.
“No negative stereotypes were used in the making of this program,” noted Gill Walker, MD of Evergreen. “The program design is fresh and contemporary yet mature friendly.”
“The interest in advertisers targeting the seniors market is continuing to increase. This year the Festival has a record number of sponsors across retirement, healthcare, travel and financial services,” said Walker.
Exhibitor packages are still available for the opening day at Federation Square, where marketers can reach over 15,000 seniors in five hours, she added.
Now in its 29th year, the festival is run by the Office of Senior Victorians.
very bad senior haircut
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Considering the over 50’s have the fastest uptake of social media and online usage, it’s sad to see they can’t share events with friends on facebook, tweet or interact in any way at all with the seniors week website.
Loads of these events would appeal to my Mum (an avid facebook user in her 60’s) but the only way she can view the program is by having it posted in the mail or by downloading the PDF…. zzzzzzzzz.
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I am of the mind that senior is over sixty-five vintage . . .surely?
Fifty to sixty-five is more classic prime.
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agree. 50 is the new 30. Gen Jones are not seniors yet.
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heh it is a horrible seniors haircut though.
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