‘No one does rum like us’ says Bundaberg Rum in latest campaign

Bundaberg Rum has launched an extension of its ‘Unmistakably Ours’ brand campaign to highlight the brand’s 130 year history.

The campaign’s television ads will focus on the brand’s master blenders, locally sourced ingredients and its ‘dark and stormy’ drinks range.

Created by Leo Burnett, the ads aim to promote the story behind the brand and its history.

Karl Roche, senior brand manager at Bundaberg Rum, said in a statement: “As Bundaberg Rum approaches its 130th year, we wanted to celebrate life at the Distillery – putting the spotlight on our people and award-wining product. Bundaberg Rum is made by a small group of just 34 people, with locally sourced ingredients. It has a unique and rich heritage of which we’re extremely proud. It’s a story we want to share with all Australians.”

Vince Lagana, ECD at Leo Burnett Sydney, added: “We’re proud to say the ‘Unmistakably Ours’ campaign has seen significant growth for Bundaberg Rum and has brought strong brand values back to the brand. In these follow up 15 second product spots, we wanted to focus on all the great things that make this iconic liquid truly unique and in turn prove how it really is unmistakably ours.”


  • Client: Diageo
  • Marketing & Innovation Director: Adam Ballesty
  • Marketing Manager: Hayden Abercrombie
  • Senior Brand Manager: Karl Roche
  • Creative Agency: Leo Burnett Sydney
  • Executive Creative Directors: Vince Lagana and Grant McAloon
  • Creative Directors: Malcolm Caldwell and Ian Broekhuizen
  • Senior Copy Writer: Nigel Clark
  • Senior Art Director: Adrian Ely
  • Agency Producer: Michelle Browne
  • Group Business Director: James Walker-Smith
  • Senior Business Director: Amber Glenister
  • Business Manager: Tom Smyth
  • Production company: Infinity Squared
  • Director- Melvin J Montalban
  • Producer- Morgan Benson-Taylor
  • DOP – Tania Lambert
  • Art Director- Miles Pitt
  • Editor – Brad Hurt
  • Colourist – Matt Fezz
  • Music: Rumble

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