No show for SMH’s magazine for ‘technical issues’
The Sydney Morning Herald’s monthly glossy insert, the (sydney) magazine, has not been inserted by the newspaper today despite heavy promotion in the newspaper for the past several days.
The newspaper has been running full and fractional page ads for the title, on some occasions featuring more than one ad a day.
A note on page 2 of today’s paper says that the absence is due to “technical issues”.
A spokesman for Fairfax said: “We had a technical issue which interrupted the despatch of the Sydney magazine for several hours yesterday afternoon. The magazines are normally depatched to newsagents during the day prior. The glitch was resolved but not before it impacted truck despatch to most newsagents. Only a handful of agents had received their copies in time and it was decided to postpone the Sydney magazine until tomorrow.”
The spokesman said they were unable to offer any further information on the nature of the technical issue.
The home page of the (sydney) magazine still says the magazine will be out today.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Mosman mums must be outraged about having to wait another day to read about Neil Perry’s latest dish of beef bolounge with foie gras of duck spit.
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What an absolute ***** up
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They can’t get a monthly magazine out on time?
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Has Fairfax paid the bill?? Disaster under Matthews.
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Who is running the company?
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Somebody who doesn’t appear to value print enough to ensure it actually appears …
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Unspecified technical issue:
“We lost them in the warehouse”?
“Someone forgot to print them”?
“Major advertiser was really late and we missed our print slot and distro deadline”?
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This is the only time every month I buy the hardcopy version of the SMH as I think the mag is great, and easily worth the $1.50 – the rest of the time I read it on my iPad.
What a cock-up!
m
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Fairfax, why why why. Can you just get organized? See that share price.
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Personally, I think Friday is a better day for the mag to be printed anyway. Maybe it’s a faux experiment to test the waters???
Awesome mag though, and I agree with Matt re buying the paper to get it.
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