No Ugly Wellness first advertiser to make use of sustainability footers for its spring JCDecaux NZ campaign

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux.

Mike Watkins, country head of JCDecaux New Zealand, said: “Our sustainability credentials are extremely important to us and we continually look for ways to further develop this area of our business. This new development came about in response to strong market demand from our advertisers, keen for customers to understand that they’ve made a sustainable choice in an advertising partner.”

No Ugly Wellness is the first advertiser to make use of the sustainability footers for its spring JCDecaux campaign featuring across static Large Format Future Banners and digital placements. No Ugly has a strong sustainability focus and is working towards B Corp certification of which environmental impact is one of the key pillars.