‘Nobody puts Granny in the corner’: over 50s get naked to protest adland ageism
Six over 50s have stripped naked to protest advertising’s ageism in Lumen’s latest campaign.
Lumen, an over 50s dating app, launched the billboard campaign after almost nine in 10 UK residents aged 50+ said that advertising targeted at them needs to change.
Think young people are better at everything and old people are past it? Think again. As Dave Trott explains https://www.campaignlive.co.uk/article/old-people-vs-young-people/1580677
Whilst I dislike ageism, and want to see it gone, it’s important to remember the key reason why older people don’t appear in ads.
People don’t like to think they are old.
Would be interesting to see if portraying older people differently did alter that, but there’s always a fine line. Just as there is when showing weight.
I thought all intelligent ‘mature’ people claimed advertising doesn’t influence their decisions so why are they now all up in arms that it doesn’t ‘represent’ them? Absolute total farce. Or are they just waiting with baited breath to what the next ‘influencer’ might ‘influence’ them to buy on an influencer blog site?