Nominees revealed for first-ever ad soundtrack ARIAs: See the list, watch the ads, hear the songs
The Australian Recording Industry Association (ARIA) has revealed the nominees for the inaugural ‘Best Use of an Australian Recording in an Advertisement’ awards.
The two new awards spawned from the ‘Our Soundtrack Our Stories’ initiative from ARIA, which calls for the local creative and advertising industry to “pledge their support of homegrown music by elevating its work with local voices, sounds and stories; encouraging creatives to invest music budgets into homegrown artists. ”
In other words – put Aussie artists in your ads!
As the list of nominees highlights, the message is spreading, and there are a lot of fantastic local campaigns using homegrown artists.
With the current Spotify streaming rate sitting between $0.003 to $0.005 per stream, advertising is also a vital income source for Australian musicians.
The nominees were determined by a seven-judge panel: Beth Appleton, CEO at Jaxsta Music; Eric J Dubowsky, ARIA and Grammy-winning producer; Holly Rankin (aka Jack River); Justin Graham, Group CEO at M&C Saatchi AUNZ; Libby Minogue, CMO at Virgin Australia; Madeleine Stockwell, Marketing Manager at Smirnoff; and Mohamed Komba, senior director of local A&R at Warner Music.
Drumroll, please.
Nominees for Best Use of an Australian Recording in an Advertisement (under two minutes)
72andSunny / Google
Baker Boy – Helping You Help Others
M&C Saatchi Sydney / Tourism Australia
King Stingray – Come and Say G’day
The Brand Agency / Tourism WA
Empire Of The Sun – Walking On A Dream
BRING Agency / Wild Turkey
Matt Corby – Music 101: Trust Your Spirit
Nominees for Best Use of an Australian Recording in an Advertisement (over two minutes)
INNOCEAN Australia Pty Ltd / Australian Marine Conservation Society
John Williamson – Voice of the Sea
Bolster Group / Sims Sessions
Becca Hatch – Blessed
M&C Saatchi Sydney / Tourism Australia
King Stingray – Come and Say G’day short film
BRING Agency / Vodka Cruiser
The Veronicas – The Solo Project
ARIA CEO, Annabelle Herd, said: “We’re thrilled to see such a wide range of agencies and heavy hitting clients participate in the ARIA Awards’ first acknowledgment of the important role advertising can play in the careers of Australian artists, and the creative talent and clients who facilitate those opportunities deserve recognition on Australian music’s biggest stage.
“Congratulations to all the nominees and thank you for your support of our outstanding homegrown talent.”
The winners will be announced on November 15.
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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