Not all heroes wear capes in Weis’ latest campaign from Emotive
Unilever’s beloved ice cream brand, Weis, has launched a magical campaign featuring an icon in the making, via creative agency Emotive.
Having signed on as Weis’ lead creative agency towards the end of January 2024, the ‘Saviour of Summer’ platform is Emotive’s second campaign for the brand.
Conceptualised to reaffirm Weis’ status as an icon of Australian summers, the platform centres on a Weis-A-Corn – a magical white and gold-maned unicorn with a mango Weis bar as its horn.
Let’s throw away any distinctive brand assets and create something trying to be funny instead. Brief delivered.
This is very different and not what I expected. Grabbed my attention
It is not what I expected, but grabbed my attention. Very different and weird