(Not) breaking news

November 17, 2016 6:17

Ping! Another email drops into Dr Mumbo’s inbox.

A glance at the subject line suggests it’s a PR release for Pizza Hut, using the tactic of dressing it as ‘breaking news’.

“BREAKING HUNGER NEWS: Pizza Hut’s retro All-You-Can-Eat is back ‘on the table'”, it screams.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Topics

Courier Mail Eagle Boys Pizza Hut

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.