Dr Mumbo

When not to link your brand with gay hate crime

PR takes a special sort of person.

Sometimes, that sort of person is the sort of person who thinks it’s a good idea to promote their client’s app by associating it with hate crimes.

US-based BuzzFeed reporter Dominic Holden received the following pitch: “If you’re planning a story on the new rules of app dating, the CEO of jack’d (the leading gay dating app for men under 24 that first gained national media attention as the app allegedly used by the Orlando Pulse Nightclub shooter, Oman Mateen) is available for comment.”



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.