Dr Mumbo

When not to link your brand with gay hate crime

PR takes a special sort of person.

Sometimes, that sort of person is the sort of person who thinks it’s a good idea to promote their client’s app by associating it with hate crimes.

US-based BuzzFeed reporter Dominic Holden received the following pitch: “If you’re planning a story on the new rules of app dating, the CEO of jack’d (the leading gay dating app for men under 24 that first gained national media attention as the app allegedly used by the Orlando Pulse Nightclub shooter, Oman Mateen) is available for comment.”

 

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