Dr Mumbo congratulates News Corp’s populist site news.com.au and advertiser SocietyOne.
Fair to say that in the increasingly noisy debate over ad viewability, they won today.

March 14 update:
Before anybody else can point it out: Yes, Dr Mumbo does enjoy irony…
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who says creative these days sucks….. looks like someone threw up on the page…
always helps when the News board owns societyone/getcreditscore…
My adblocker seems to remove the irony