Dr Mumbo congratulates News Corp’s populist site news.com.au and advertiser SocietyOne.
Fair to say that in the increasingly noisy debate over ad viewability, they won today.

March 14 update:
Be a member to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Become a member
ADVERTISEMENT
who says creative these days sucks….. looks like someone threw up on the page…
always helps when the News board owns societyone/getcreditscore…
My adblocker seems to remove the irony