Nova ad for Ash, Kip and Luttsy reveals the boys behind the mics
DMG Radio has released an ad for the newly formed Ash, Kip and Luttsy breakfast show on Brisbane’s Nova 106.9, which parted ways with co-host Camilla Severi a month ago.
The idea behind the ad – created and produced inhouse – is to show what Ash Bradnam, David “Luttsy” Lutterall and Kip Wightman are like both on- and off-air.
In the recent radio ratings, the Nova 106.9 breakfast weekday slot with Ash, Camilla & Luttsy claimed a 10.1% share of listeners, equal second, a slight slip from 10.9% share in the October 2011 survey.
Credits:
- Creative/production: Nova
- Ashley Bradnam
- Kip Wightman
- David “Luttsy” Lutteral
Mind numbing tomfoolery… rad.
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Superbly written in comic sans. Beautifully shot on iPhone. Incredible insight leading to the strategy that informed the cliched response.
C’aarn Nova, you’re better than that (even in-house).
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