Nova appoints group commercial director and Perth commercial director

Nova Entertainment has named two key commercial appointments. Luke Minto has been promoted to group commercial director and Antonell Doyle has been appointed as Perth commercial director.

Minto most recently held the role of Sydney commercial director for seven years and Doyle held the role of head of direct sales.

Minto and Doyle have both been promoted to lead the commercial team and Perth team respectively

As group commercial director, Minto will have joint responsibility, along with national commercial strategy director Kate Murphy and group yield and inventory manager Michael Duncan, for revenue generation across all of Nova Entertainment’s platforms. He will lead the commercial directors across the country, creating great experiences and commercial solutions for all clients.

Charlton, incoming CEO for the business, said Minto’s appointment would put Nova in a good position for further growth.

“Luke’s passion and commitment to Nova Entertainment has been instrumental to the commercial success of the Sydney team. Luke is highly respected by the commercial team around the country and his appointment to this national role is a well-deserved recognition of his hard work. The creation of this new role will put the business and commercial team in a strong position for ongoing success,” he said.

Minto said: “The opportunity to lead this sales team nationally has been a long-term career goal and one that I will embrace. Nova Entertainment’s sales team is market leading in its reputation for delivering exceptional service and solutions for clients in every market and we will continue to evolve and build on this already solid platform of success which was created and lead by Peter Charlton.”

Doyle’s promotion comes after a lengthy tenure with Nova’s commercial team, including as part of the team behind the commercial success of Nova 93.7. Doyle will take on the expanded remit to lead the agency and direct commercial team in Perth.

Charlton said: “Antonell has had an impressive career and made a significant contribution to the commercial and cultural success of the Perth team. She is not only exceptional at what she does but undertakes the role with infectious enthusiasm and energy. Antonell is a positive force within our business, and it gives me enormous pleasure to welcome her into a role in which I know she’ll excel.”

Doyle said: “I am excited to be taking on the role of commercial director for Nova 93.7 as we continue to support our clients and the Perth market moving into 2021. We have a strong team and will work together to create, not only value for our clients but continued results for their brands. I am passionate about this new role and looking forward to taking on the challenge.”

In addition to his role as CEO, Charlton will continue to have responsibility for the commercial team. Charlton, Minto and Doyle will commence in their new roles on Monday 2 November.

Have more information on the article? Want to share an opinion? Just want to reach out? Email Hannah on or get in touch via LinkedIn.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.