Nova Entertainment creates pop up ‘smooth suite’ at The Blackman for media clients
Nova Entertainment has transformed a suite at The Blackman hotel in St Kilda to reflect the personality of smoothfm.
The smooth suite “pop up” accommodation is designed to create a brand immersion experience for Nova Entertainment clients in Melbourne’s media market and is the result of a partnership with Art Series Hotel Group.
Helen Davies, NOVA Entertainment’s Melbourne general manager said: “We constantly look at new and innovative ways to bring our brands to life. Our partnership with the Arts Series Hotel Group provided us with the ideal opportunity to create a stunning smooth suite to provide agencies and media buyers with a personal experience of Melbourne’s newest and most relaxing lifestyle brand.”
Featuring handpicked premium artworks from Blackman’s private collection alongside smoothfm brand elements, invited guests will be able to enjoy champagne while listening to a smoothfm playlist.
Key clients in Melbourne will be offered opportunities to access the smooth suite throughout July until mid-August, with clients invited to use the opportunity as part of their employer benefits scheme and recognise staff for their contribution to their organisation.
