Nova Entertainment promotes Rhys Mugdan to agency sales director for Sydney

Nova Entertainment has promoted group sales manager Rhys Mugdan to a new position as Sydney agency sales director, in a move that will see him report directly to Nova’s group commercial director Luke Minto.


In the new role, commencing on the 21st of February, Mugdan will lead the agency commercial team for the Sydney market. Responsible for the commercialisation of Nova’s audio assets, the position will also provide creative solutions and new media opportunities for clients to ensure brands can access the full benefit’s of Nova’s broadcast, streaming and podcast offerings

Mugdan starts the new position with over eight years’ experience across agency, digital audio and technology businesses.  Mugdan first joined Nova Entertainment as group sales manager in January 2020 following a stint at Pedestrian Group, as Tinder advertising lead, where he was responsible for setting up and growing the advertising platform in Australia. His earlier experience includes a senior account manager position with Publicis Mojo, time spent as Agency Account Director for ARN and over two years as Senior Sales Lead for Snapchat Inc.

Commenting on the new appointment, Minto said: “With the audio market continuing to enjoy stellar growth, now is the perfect time for Rhys to lead the largest team in the biggest market. A respected commercial leader, Rhys will bring extensive audio and digital experience, as well as a professional and creative energy, to the Sydney commercial team.”

Mugdan added, “I’m thrilled to take on this role at Nova at such an exciting time in audio. I’m passionate about understanding our clients’ needs, and harnessing the power of creativity, insight and best use-of-channel to help drive outcomes for brands.”

Mugdan replaces Jess Roach who departs the position after nine years with Nova Entertainment to join Amazon.

Minto said, “Jess has made a significant impact in our business over the past nine years and will be missed by all. We wish her all the best with her new challenge after such an impressive innings at Nova.”

This is the second big appointment Nova has made since the start of the new year, with Adam Johnson appointed as chief growth officer last week.


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