Nova 106.9 launches partnership with tech platform AirShr
Brisbane radio station Nova has launched a partnership with tech platform AirShr.
The announcement:
Nova 106.9 is the first major metro radio station in Australia to partner with an innovative technology platform that promises to revolutionise the radio medium.
AirShr is the simple but powerful technology platform that puts listeners in the driver’s seat; allowing them to save, share and engage in real time with anything they hear on their favourite station or show.
Nova 106.9 is the first major metro radio station in Australia to trial the technology and will launch the service to listeners on Monday March 14, 2016.
Developed by an Australian independent software company, AirShr allows listeners to have more control over radio content while enabling radio broadcasters a platform to interact with listeners in real time.
The concept is simple: listeners download the free app, and simply by hitting a button on their smartphones, are able to interact with Nova content.
Listeners can clip, save and share entire interviews, news, engage in conversations and competitions, record commercials or special offers, download songs directly from iTunes, or be directed to digital platforms to extend their radio experience via exclusive content.
Nova 106.9 has an exclusive trial of the new technology with the first phase of the partnership focused on simply encouraging listeners to download the free app and providing on-air incentive for listeners to hit the AirShr button.
From 14 March – 8 April 2016, Nova 106.9 will launch “their easiest competition yet” where listeners will be encouraged to download the AirShr app for the chance to win $5,000 cash, $5,000 shopping spree and dinner every week for a whole year.
The next phase of the integration will be working with commercial partners to offer exclusive consumer offers, incentives and branded content.
Nova 106.9 General Manager and Program Director Jay Walkerden said Nova 106.9 is excited to be the first metro station to embrace AirShr’s goal of transforming the listener experience.
“Nova 106.9 has always been a station that seeks innovation which is why the entire Nova Brisbane team is excited about the possibilities of AirShr,” Walkerden said.
“Our content creators across the station have always remained focused on listener experience which is why AirShr could be the most exciting evolution in radio in years.
“By giving listeners control over how they engage with our content, we believe AirShr will not only deepen the radio experience of our listeners but strengthen their attachment with their Nova community.”
