Nova partners with Amazon Alexa to spotlight voice access to audio content
Nova Entertainment has launched a campaign in partnership with Amazon Alexa, spotlighting the accessibility of its content via Alexa-enabled devices.
Integrating daily scenarios that call for audio consumption via Alexa, the campaign aims to showcase Nova’s audio offering across radio, streaming and podcasts via voice.
The campaign creative features Kate Ritchie, Tim Blackwell and Joel Creasey from Nova’s Kate, Tim & Joel drive show, plus Smooth FM evening announcer Cameron Daddo, Nova’s breakfast shows around the country and Nova Podcast host Tanya Hennessy. It will run across broadcast video on-demand, online video, socials, OOH, radio (broadcast and streaming) and podcasts.
The work comes after Nova’s partnership with Alexa in Smooth FM’s ‘Feel Good’ platform, reflecting the opportunity presented by the growth of smart speaker listening.
Adam Johnson, Nova Entertainment’s chief growth officer said: “Having already worked with Amazon on a number of initiatives, when they approached us with the opportunity to collaborate on a co-marketing campaign it was another great moment for the brands to come together to further grow this emerging way of listening and to show Australians how easily they can use their voice to access audio content throughout the day.
“Bringing Nova, Smooth FM and the Nova Podcast Network together for the first time, this is a fun campaign where Alexa is always on hand to integrate our brands and our presenters in the lives of our listeners.”
Kate Burleigh, country manager for Amazon Alexa, Australia and New Zealand said: “Since smart speakers launched in Australia several years ago, growth in radio and podcast listening at home significantly increased as Aussies discovered a new way to listen to audio content. Our partnership with Nova demonstrates the commitment and focus both brands place on delivering brilliant listening experiences that delight our customers, whenever they want it, simply by asking Alexa.”
Credits
Creative & Production: Red Engine
Media Agency: Carat Sydney
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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