Brisbane radio ratings: Hit Network ends Nova’s reign, but Nova retains key timeslots

SCA’s Hit Network (B105) has ended the reign of Nova 106.9 in the Brisbane market, knocking the station from the top spot after nearly 12 months, with the exception of survey 8 in December last year.

Hit Network jumped up 1.1 percentage points for 13.3% of total share of people over 10 in the sixth GfK radio ratings survey of 2022, which ran from Sunday 7 July to Saturday 17 September 2022. The jump saw the station beat out Nova 106.9 by 0.2 percentage points, as Nova’s growth stabilised, up just 0.1 points to 13.1%. However, it was Nova that again managed to hold onto the lead for the key timeslots of breakfast and drive.

Nova 106.9’s breakfast lineup, Ash, Luttsy and Susie O’Neill

Rounding out the top three was SCA’s Triple M, which leapt up 1.5 percentage points on the last book for a 11.2% share of people over 10.

The results would be pleasing for SCA head of content Dave Cameron who last month reinforced the network’s plan to gradually build the audience for its key shows through a strategy of endurance and consistency, with both Hit Network and Triple M also faring well in breakfast and drive time slots.

In the largest change, Nine’s 4BH managed to almost double its overall share, up 4.0% percentage points to 8.6%. Other significant movements overall included a 1.5 percentage point jump for SCA’s Triple M (104.5) to 11.2%, in third spot, while Triple J fell 0.9 percentage points down to 5.4%.

ABC Brisbane has also remained on the decline, losing a further 0.3 percentage points to 4.9% share, after plummeting 1.8 points in survey five.

Looking to breakfast and Nova’s Ash, Luttsy & Susie O’Neill has managed to take out the top spot despite a 0.3 point drop, with 14.1% share of the time slot, however, Hit Network’s Stav, Abbey and Matt, continues to close the gap, scoring 13.6% after gain 0.6 percentage points since survey five.

In third spot for breakfast, Breakfast with Laurel Gary and Mark on Nine’s 4BC jumped up 1.7 percentage points to 11.8%, overtaking Triple M’s Breakfast with Marto and Margaux, just behind on 11.5%, having managed to gain 1.0 percentage points since the last survey.

Other notable shifts included a 0.9 percentage point gain for KISS9.73’s new breakfast show Robin, Terry and Kip for 10.5%, while ABC’s Triple J fell a huge 1.4 points to 4.8%.

In the drive time slot, Nova’s Kate, Tim and Joel has remained comfortably in the lead, scoring 15.5%, up 0.3 percentage points, ahead of Hit Network’s Carrie and Tommy on 14.1%, up 0.4 points on the last book.

Notably, Nine Radio’s 4BH lifted 3.1 points to 6.5%, and Nine’s 4BC gained 0.9 points for 4.8, while Triple J lost 1.0 point on the last book, down to 7.6%.

[click to enlarge]


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