NOVA teams with Samba TV for CTV Plus
NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.
CTV Plus leverages Samba TV’s first-party viewership data and measurement to give brands deeper insights into content consumption and campaign performance, allowing brands to extend their TV reach across NOVA’s extensive digital ecosystem of live radio streaming and podcasting. Brands can enhance their omniscreen strategy, boost the reach and frequency of TV campaigns, and measure the incremental impact that digital audio can provide at a fraction of the cost of TV.
Since the launch of CTV Plus, NOVA has partnered with MG Motors, Kaboodle Kitchens, Tegel Foods and JEEP who have used digital audio to complement their omniscreen activity.
“The launch of NOVA’s CTV Plus product is an exciting step in realising the opportunity digital audio provides for marketer,” NOVA entertainment head of audio automation & streaming, Steve Golding, said.
