Now Seven’s claimed the crown, ABC vs Ten is the new TV battleground

Nine’s The Block has won entertainment on a slow Tuesday evening, but Seven’s strong news output, and the combo of The Chase, SAS Australia, and Home and Away helped it to the overall win.

While Seven’s 30.1% saw it beat Nine’s 28.8%, ABC versus Ten is where the more interesting battle lies – especially given Seven brashly claimed the free-to-air crown for 2023, some eight weeks ahead of the end of ratings season.

And while ABC has long been a comfortable fourth in the ratings, this year has seen the national broadcaster often nudging into third position on any given night.

Last night saw solid results for the ABC, with Noel Gallagher’s appearance on the return of Take 5 with Zan Rowe — which pulled 321,000 viewers across the five metro areas — and the charming Old People’s Home For Teenagers (309,000) helping the national broadcaster claim 17.7% of the audience.

Meanwhile, The Cheap Seats (291,000) and Shark Tank (227,000) were the only top twenty shows for Channel Ten last night – coming it at #16 and #20 overall. Ten drew just 15.2% of the audience.

As Mumbrella noted yesterday, Channel Ten relies heavily upon three shows from The Working Dog stable: Thank God You’re Here, which has steadily climbed the ratings since returning this year; the aforementioned The Cheap Seats; and Have You Been Paying Attention?, a constant timeslot winner.

ABC also enjoyed the success of a Working Dog title this year – Utopia, which returned to 1.3 million viewers in June, after a three-year hiatus.

Funnily enough, back in 1993, the Working Dog team released the below satire of both Nine’s splashy station promotions (which are still going strong some 30 years later) and ABC’s benign acceptance of  being ‘Still Number Four’ – joking that “even SBS is knocking at the door.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.