‘We’re in an unbeatable position’: James Warburton on Seven claiming the crown early
Seven has declared an early victory for 2023, sending out a press release this morning claiming the network has “taken the crown in 2023”, with eight weeks still left in the ratings season.
The victory seems fairly safe: as of this morning, Seven held a 42.3% commercial share nationally in total audience, with 40.8% in the capital cities, and 45.2% in regional Australia. It also leads nationally in 25 to 54s and 16 to 39s.
The 7plus audience has jumped 17% during 2023, with a 36% share of the BVOD market for the year-to-date.
Accept the win well deserved. Only question is with this ratings success overall people and key demographics then, it would appear 7 have not translated to that revenue if I remember correctly 40.3 share to 38.5 on audited numbers.