Dr Mumbo

Now The Telegraph does pet obituaries (if you work for them)

It’s always sad when you lose a pet.

Happily Sydney’s Daily Telegraph offers its staff a counselling service, of a sort.  

It allowed features editor Sarrah Le Marquand to write a tribute article to her imaginatively named dead cat, Cat.

And the newspaper even dedicated half a page to a photo of the animal to go with it. (Just for balance, the Tele also squeezed a few paragraphs about the far more trivial topic of refugees at the bottom of the same page.)

Still, readers did learn a fair bit from the obituary, including that the cat was “haughty”, and that she “drifted off with peaceful dignity”. But perhaps the biggest revelation from Le Marquand was: “I am neither a cat person or a dog person. I’m both.”

Happily, Le Marquand’s article is online too, although, inexplicably, readers have so far left no comments.

Still, the move does seem to be somewhat in keeping with News Ltd’s brave new direction. Regular readers of Dr Mumbo will recall that sister title mX splashed last week with an essay from one of its reporters about what she did on her holidays.

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