NRL and Bundaberg Rum team up for responsible drinking campaign during finals series
The NRL and Bundaberg Rum have partnered for a responsible drinking campaign that will run throughout the NRL finals series.
The campaign film shows the North Queensland Cowboys’ – which is sponsored by Bundaberg Rum – water boy and trainer, Ash Graham, running astray during a match to bring a table of patrons at a pub a tray of waters.
The campaign intends to encourage NRL fans who choose to drink, to do so responsibly and ‘Stay in the game’, by taking a water break between drinks.
