NRL to women: You are the wind beneath our wingers, the goddesses of war and peace

The NRL has launched an ad campaign saluting the contribution women make to the sport behind the scenes.

The campaign – “wo-manifesto” – has been created by MJW. According to MJW, the campaign “is designed to break down female stereotypes as well as acknowledging the amazing contribution of women at grass roots level. The campaign showcases volunteers and mothers but also a female physiotherapist and a referee as part of a wider strategy to connect with female audiences.”


  • Agency: MJW
  • Director: Simon McRae
  • Creative Director: Marrianne Little
  • Copywriter: Marrianne Little
  • Art Director: Justine Metcalf
  • Account Director: Lucy Cunningham
  • Producer: Alex Mooney
  • Production house: Orangewhip Films


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