NRL to women: You are the wind beneath our wingers, the goddesses of war and peace

The NRL has launched an ad campaign saluting the contribution women make to the sport behind the scenes.

The campaign – “wo-manifesto” – has been created by MJW. According to MJW, the campaign “is designed to break down female stereotypes as well as acknowledging the amazing contribution of women at grass roots level. The campaign showcases volunteers and mothers but also a female physiotherapist and a referee as part of a wider strategy to connect with female audiences.”


  • Agency: MJW
  • Director: Simon McRae
  • Creative Director: Marrianne Little
  • Copywriter: Marrianne Little
  • Art Director: Justine Metcalf
  • Account Director: Lucy Cunningham
  • Producer: Alex Mooney
  • Production house: Orangewhip Films

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.