Insurer NRMA has handed its creative account to The Monkeys with the company breaking from its incumbent agency of three years, M&C Saatchi.
The account win will see The Monkeys work with both NRMA Insurance and CGU.

Be a member to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Become a member
I guess Mr Smart loved that awful new lamb work, it had to appeal to someone.
Who the f@&$ is Brent?
Hi ‘From Them again’,
Brent is the CMO at IAG.
I have updated the story to make this clearer.
Thank you – Abigail
Hmm unfortunate surname.
I think he’s the general manager of Wernham-Hogg’s Slough branch.
Mumbrella was the last to report this story – Adnews had it early this morning, following that B&T and Campaign Brief. Has the negative coverage of MLA/Monkeys bitten you in the ass?
Ha the negative creativity from the latest lamb ad will bite NRMA in the ass!
Looks like a knee jerk change from an inexperienced CMO. Best of luck to all involved. Past and present.