NRMA Motoring & Services appoints MediaCom for search
MediaCom has won a pitch for the search marketing business of NRMA Motoring & Services.
The announcement:
MediaCom has been appointed by NRMA Motoring & Services to lead all paid search marketing services following a competitive pitch against multiple specialist search agencies.
This appointment sees NRMA consolidating their paid search business into MediaCom, after the appointment of MediaCom to handle the media buying services in December 2010.
NRMA Motoring & Services is Australia’s largest member organization and provides a range ofservices for Members and the community, including roadside assistance and adiverse range of motoring, travel and lifestyle benefits, products and services.
Toby Jenner, MediaCom CEO said, ‘It’s great to have the opportunity to extend our partnership with NRMA. Retention and growth of our existing client partnerships is critical across all areas of our business.
Winning NRMA’s Search business against such specialist search businesses istestament to both our integrated offer and specialist divisions, proving oursearch offer is genuinely best in class…’
This win further extends MediaCom’s search business, with NRMA becoming one of our largest, clients, joining clients such as Dell, Volkswagen, Canon, Electronic Arts, Macquarie Bank, Tourism NSW and P&G.
