NRMA reappoints CHEP as personalisation partner
Following a competitive pitch, CHE Proximity has retained its partnership with IAG’s NRMA Insurance, to handle its CX and personalisation account.
As part of the offering, CHEP will provide services across its creative, experience, data and tech teams, continuing on the account after four years.
IAG CMO, Brent Smart said that during the pitching process CHEP confirmed it was “head and shoulders the best in this space”, with the focus not just being about capability, rather strategic thinking and big creative ideas.
IAG’s Brent Smart
